AI-Generated Ads Videos

AI-Generated Ads Videos

Product Redesign

Product Redesign

Duration

Duration

Feb 2024 (3 weeks)

Team

Team

Worked with 1 designer, 1 product owner and engineers.

My Contribution

My Contribution

Research, Ideation, Prototyping, Designing.

Context

AdsGency AI creates customized marketing videos to help users lower costs and enhance their business performance.

Problems

The editing process is too complicated for users, leading to a steep learning curve.

Solutions

Empowered users to quickly generate and select videos, minimizing time spent on editing. With AI’s ability to rapidly produce more options, users can easily generate a new video if they’re not satisfied with the results, rather than spending excessive time on edits.

Impact

We successfully improved video editing efficiency by 82% and received positive feedback from our users.

How did we get there…

How did we get there…

User Research

Through the research, I learned that our users are marketers from startups to mid-sized companies.

Competitive Analysis

I compared the various AI-generated video platforms and features on the market.

Features

After research, I outlined the features that are important and feasible for our product at this stage.

Wireframe

I created different options for each step and proceeded with the one that aligned with our users' needs after discussing it with the team. For example, when generation videos…

Prototyping

We've streamlined the workflow and included essential features to accommodate various aspect ratios.

Optimizations

Generating videos takes significantly longer than generating texts and images, which may cause users to lose interest and leave. I've designed a loading page to maintain user attention during the process.

Short loading

Short loading

Short loading

Long loading

Long loading

Long loading

Results

We successfully improved video editing efficiency by 82% and received positive feedback from our users.

Key Takeaways

It's important to consider use cases and scenarios when designing. A more comprehensive design does not necessarily result in a better solution. Instead, understanding the specific needs and contexts in which users will interact with the product ensures that the design is both effective and user-friendly.

Thanks for checking out my portfolio
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Let's Connect!

Email: sagewang77@gmail.com

Thanks for checking out my portfolio
Hope you enjoyed scrolling :)

Let's Connect!

Email: sagewang77@gmail.com

Thanks for checking out my portfolio
Hope you enjoyed scrolling :)

Let's Connect!

Email: sagewang77@gmail.com